The current owners and operators of Southbank Fitness Club are Adam Gibson, Paul Hogan and Amanda Dinsdale.

At present, the Southbank, West End and South Brisbane area is undergoing rapid change and expansion both as a public recreational hub (Southbank Parklands), an inner city residential community (West End high rise developments) and as a significant commercial and large scale corporate headquarters (eg. Montague Rd commercial developments, Thiess Contractors on Grey St, Brisbane Convention and Exhibition Centre).

So as the CBD spills over into the South Brisbane area, Southbank Fitness Club is in a central position both geographically and demographically to service a broad range of people as a result of these exciting developments.

To date, the main marketing thrust of the Club has been towards the dependable yet lucrative residential market. As the business matures and aligns itself to market demands, the corporate, institutional and organisational sector in the local area and the city will become increasingly important as a mainstay of the Club's business.