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Web Marketing Guide

Download a copy of the
Web Marketing Guide (675kb) to assist planning the promotion of your site.

Technologies - used to construct this site

A range of technologies were implemented to deliver this site and provide the capacity for dynamic content and ease of management.  Some of those technologies are outlined below.

JavaScript

JavaScript is a client side (i.e. your browser) scripting language that manipulates information on a user's computer.  An example of JavaScript on this site includes the dynamically generated date at the top of each page.  This is sourced from the date set in your computer rather than on the computer hosting the site. Another example is on the forms contained within the site.  Before sending the users input from each form to the server, JavaScript is capable of checking each response to avoid user errors.

CSS

Cascading Style Sheets (CSS) is an effective way of ensuring consistency of visual style (e.g. font size, colour etc.) throughout a site.  It has the power of making it very easy to change design elements throughout an entire site with just a few key strokes.  CSS is used extensively throughout this site. (e.g. All text fonts, sizes and colours are controlled within a single file.)

PHP

PHP Hypertext Pre-Processor (PHP) is a server side scripting language developed for the Internet. PHP is capable of producing dynamic site content by executing functions on the server (where a web site is hosted) in response to user input through a browser.  An example of PHP on this site is the use of context sensitive menus as an included file within each page.

MySQL

The MySQL relational database management system (RDBMS) is the back end database that records user provided information through the forms on this site and also serves up random web development tips.  This RDBMS is capable of catering for the needs of small to medium and even large traffic web sites, with its capacity to process and serve data very quickly and manage numerous concurrent users.

SQL

Structured Query Language (SQL) is the language used for communicating with the MySQL relational database management system.  The use of SQL is a fast, efficient and powerful method of interacting with a back end database.  SQL is used to query databases on this site.

HTML

Hyper Text Markup Language (HTML) is the language used to structure and display the web site content of this site and is central to the development of most sites.

Web design & development tip

Maintain your site

Internet users expect site information to be current. If you can't maintain the volume of material you have on your site, then you have too much. You are better off having less information but continually making that content fresh or at least accurate with a maintenance strategy.

 
 
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